The Problem in Numbers: Why Accessory Selection is Challenging
According to a recent study, statistics reveal that selecting the right paint accessories is a significant challenge for consumers. The data highlights the scope of the problem and underscores the need for an effective guide to help buyers make informed choices.
23%
customer ask for assistance
According to recent data, 23% of consumers request assistance when selecting paint accessories, suggesting confusion in the buying process. The actual rate of confusion is likely even higher, as many customers may hesitate to ask for help, resulting in incorrect purchases or frustration.
86%
confused about the brushes
This study showed that 87% of consumers feel confused when choosing paintbrushes, struggling to identify the best option for their needs. This confusion is often due to unclear labeling and the variety of paint types, surfaces, and finishes available. As a result, many buyers end up selecting tools that are not well-suited to their projects.
66%
look behind the brush
That same survey reveals that 66% of consumers check the back of the paintbrush packaging, indicating a lack of clear information on the front. Despite this behavior, no relevant details about compatibility, usage, or performance are found on the back, leaving buyers uncertain.
The term ‘for all paints’ emerged alongside advancements in paint technology.
Latex paints debuted in the 1940s, prompting challenges with natural bristle brushes. This led to the development of synthetic filaments by Dupont in the 1950s, better suited for both water- and oil-based paints. By the 1970s, polyester filaments were refined, marking a shift toward versatile brushes labeled 'for all paints'—a term that endures today but often oversimplifies compatibility.
The Viscosity Challenge: Why Modern Paints Demand New Tools
Let’s be clear: Brushes and rollers react differently based on the paint’s quality, specifically its viscosity, which varies by brand, finish, type (wall, ceiling, industrial), and even color.
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The advent of self-priming paints and high-viscosity, high-hiding paints introduced new challenges: store managers often asked which brush/roller works best, as traditional tools struggled with these thicker formulations.
Despite this, no clear guidance is currently available to help users make informed choices when selecting the right accessories.
Ready to solve the confusion?
Exclusive - Innovative
Discover our exclusive program that’s revolutionizing paint accessory selection. With our innovative concept, easily and quickly compare our products to find the perfect tool that meets your needs.
Includes 4 essential criteria: absorption, control, finish, and durability. It allows for easy comparison of quality, helping you choose the tool that best meets your needs.
This chart helps you identify the best applicator for the paint viscosity you’re using. Whether it's thick or thin paint, find the perfect tool for optimal application.
Our guide shows you which applicator works best for different surface types. Whether you’re working on wood, metal, or plaster, ensure a flawless finish by using the right tool.
Unlock the Benefits: How Our Program Transforms Paint Accessory Selection
Quick and easy
1
Quick Comparison
Quickly compare the features of each accessory, from brushes to rollers, to make informed decisions.
3
Purchasing Differentiation
Each product is clearly labeled with its specific features, making differentiation and selection easier, which increases customer satisfaction.
2
Improve Purchasing
Enhance your customers’ purchasing experience with clear, detailed information, allowing them to select the best products for their projects.
4
Optimal result
With the paint type and surface type clearly identified, you can consistently find the best applicator for each use.
